A Dutch home & lifestyle brand
Considered goods for everyday living.
Novatra is a Netherlands-based brand with an extensive catalogue of everyday essentials — for the home, kitchen, garden, and beyond. We bring together practical, durable, and quietly beautiful products across six categories.
- 100s
- Catalogue products
- 6
- Categories
- NL
- Based in Den Haag
What we do
We curate and develop an extensive range of everyday products — and hold each of them to the same standard: things that work beautifully and last.
From lifelike greenery and considered kitchenware to garden pieces, pet gear, and creative kits, the Novatra catalogue is built to cover the practical needs of a modern home — without the clutter of things that don't earn their place.
Collections
Six ways into the range
Every category is built around the same idea: things that work beautifully and last.
A glimpse of the catalogue
A selection from the range
Home & Décor
Artificial Olive Branches
Set of 5 · lifelike, maintenance-free greenery
Home & Décor
Artificial Tulip Bouquet
30 real-touch stems · always in bloom
Kitchen & Storage
Titanium Cutting Board Set
3 boards · non-slip, double-sided
Bath & Wellness
Automatic Soap Dispenser
Touch-free foaming · sensor activated
Our approach
We choose fewer, better things. Each product in the Novatra range is selected for how it feels in the hand, how long it lasts, and how quietly it fits into a home — never trend for the sake of it.
The Novatra storyBuilt to last
We favour durable materials and designs you won't need to replace — longevity over throwaway.
An extensive catalogue
Hundreds of products across six everyday categories, all held to the same standard.
Considered design
Practical and quietly beautiful. Every piece has to earn its place in a home.
A Dutch brand
Based in Den Haag, the Netherlands, with a range built for everyday European homes.
Novatra
Explore the full range
Browse the Novatra catalogue to see the breadth and character of what we make, or get in touch — we're always happy to hear from customers and partners.