Our story
A quieter kind of everyday.
Novatra began with a simple frustration: too many household things are cheaply made, over-designed, and quickly replaced. We set out to do the opposite — to build an extensive catalogue of everyday essentials that are practical, durable, and quietly beautiful.
Fewer, better things — across an extensive range.
Based in Den Haag in the Netherlands, Novatra curates and develops products across six everyday categories — home and décor, kitchen and storage, bath and wellness, garden and outdoor, pets, and hobby and kids. Every item is chosen for how it feels, how long it lasts, and how naturally it fits into daily life.
Our catalogue is broad by design. From lifelike greenery and considered kitchenware to garden pieces, pet gear, and creative kits, we aim to cover the practical needs of a modern home — with hundreds of products, and more added over time.
This website is our brand home: a place to understand who we are, what we stand for, and the breadth of what the Novatra catalogue offers.
Built to last
We favour honest materials and designs that don't need replacing. Longevity is the most sustainable feature we can offer.
Considered by default
Every product has to earn its place — practical, well-made, and quietly beautiful, never trend for its own sake.
A Dutch brand
Rooted in the Netherlands, with a catalogue built for the rhythms of everyday European homes.
Company details
The details, for the record
Novatra is a registered business in the Netherlands. If you'd like to know more or work with us, please get in touch.
- Trade name
- Novatra
- Registered address
- Vlierboomstraat 299, 2564 JA Den Haag, Netherlands
- Chamber of Commerce (KvK)
- 77593944
- VAT (BTW)
- NL003211375B12
- Contact
- info@novatra.me
- Categories
- 6 product categories