Novatra

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Frequently asked questions

A little more about Novatra and our catalogue. Can't find your answer? Contact us.

What is Novatra?+

Novatra is a Netherlands-based home and lifestyle brand. We curate and develop an extensive catalogue of everyday essentials — practical, durable, and quietly beautiful products for the home, kitchen, garden, and beyond.

What does your catalogue include?+

Our catalogue spans 6 categories: home & décor, kitchen & storage, bath & wellness, garden & outdoor, pets, and hobby & kids. It runs to hundreds of products, with new pieces added over time.

How do you decide what goes into the range?+

Every product has to earn its place. We look at how it feels in the hand, how well it's made, how long it will last, and how naturally it fits into a home. We choose fewer, better things rather than chasing trends.

Where is Novatra based?+

We are based in Den Haag, the Netherlands. Novatra is a registered Dutch business — Chamber of Commerce (KvK) 77593944, VAT (BTW) NL003211375B12. Our registered office is Vlierboomstraat 299, 2564 JA Den Haag, Netherlands.

Is your catalogue available in English?+

Yes. This website and our product information are presented in English, and our range is designed for everyday European homes.

I'd like to work with Novatra — who do I talk to?+

We're always open to partnerships and collaborations. Email info@novatra.me and we'll respond within one business day.

How do I get in touch?+

The quickest way is email at info@novatra.me, or use the form on our contact page. We reply within 24 hours on business days.